25 things your restaurant should be posting on Twitter

 
25 things your restaurant should be posting on Twitter
 

Most restaurants phone their social media efforts in, particularly on Twitter. Social media is an opportunity to have conversations and share what your business is all about. Auto-post no more! Here's 25 ideas for you to try instead.

New Specials: You're always adding something new to your menu, so show those specials off. Specials are not always available, so share those dishes to encourage fans to put down their phones and make a reservation asap.

Seasonal promotions: 'Tis the season, and your kitchen is ready to celebrate with seasonal flavors. So should you. Show off the limited seasonal specials your kitchen is serving up, from the new fall pumpkin dessert to your Valentine's Day menu.

Favorite vendors: You have amazing vendors, from the vegetables to grains, and you are obsessed with them all. And guess what, your fans might want to know where you get your fabulous produce or meat from too. Tell them! And don't forget to tag those vendors in your posts as well.

Share some history: If you've been open for 20 years or 6 months, your restaurant has certainly changed from day one. Instead of forgetting about the early days, embrace them and give your followers a peak into the past. #TBT and #FBF are a few hashtags you can utilize when you share old photographs.

Kitchen experiments: Kitchens are places where experiments happen, and your followers aren't just interested in the final dishes that make it to the final menu. Share what the kitchen is up to, from exploring new pasta shapes to trying out a new gelato flavor.

Guest content: I've never understood why some restaurants forbid photography because your guests are snapping some of your best content! Share what they are sharing, either by simply retweeting them or asking them if you can repost the content.

Trending topics: You know that section on the sidebar on Twitter, trending topics? That's what people are talking about near you! Don't be shy to add to trending topics when appropriate for your restaurant. Did the hometown team just win a big game? Feel free to give them a shoutout, but don't forget to use an accompanying hashtag! 

Travel shots: Is someone from the restaurant exploring the world? Ask them to send a few shots your way. This is particularly relevant if your restaurant serves international cuisine. Share images from the places that inspired the menu, like shots from Paris for a French bakery.

Dining out in the neighborhood: You don't always have to talk about yourself, you know. When you're out at a friend's place or stopping by a trendy spot, snap a few pics and share the experience. Don't forget to tag the other restaurant in your posts.

Before and afters: Typically a recipe and a restaurant doesn't just exist naturally, it takes time and a bunch of steps to make them happen. Show off what the restaurant looked like before construction and then after. Show off the tomatoes before they make their way into a dish, and then share the final result. Fans will enjoy seeing the transformation.

Videos: I could write an entire thesis on this, but don't forget that videos should be a part of your marketing mix on Twitter. Videos don't need to be fully produced masterpieces. You can share a quick video clip from the kitchen or maybe a quick interview with the head chef.

Inspiration: Inspiration is critical to a restaurant, so what drives yours? Is it the city you're in or a particular artist? Share some thoughts behind the process of getting an idea to the menu.

Visitors: If you're fully booked you might want to take a quick snap to show off the space when it's full of activity. You don't just need to share photographs of famous people who walk through your doors, the everyday customer would likely be delighted to be featured on your feed, but ask for permission to post!

Events: Does your restaurant host events? If not, maybe you should. From special dinner menus to private events, you should be sharing about your events and getting people excited to attend or think about your restaurant next time they have an event to hold.

Promote upcoming classes and workshops: Classes provide a space for fans to learn about your craft among other fans. Do you teach bread-making or how to make dumplings? Make sure you promote the heck out of those classes on Twitter.

Share family meal: You'd think family meal wouldn't be interesting compared to your actual menu, but you'd be surprised. Show off what it's like before service by sharing the sights and tastes of family meal. This is an opportunity to highlight your amazing staff too.

Culinary perspective: Your restaurant represents a specific culinary perspective so share that perspective! Share what your food represents and why it matters in the larger context of the food industry.

Collaborations: Working with other brands that are similar to yours is always fun, so be sure to spread awareness to your collab. Collaborations are also a nice way to reach new audiences so take advantage of the opportunity by creating designs and graphics for the collaboration.

Give advice: Each post doesn't need to be a sales pitch, sometimes you can just provide some advice. Teach your followers how to chop an onion or how to set a proper dining table.

Best sellers: Show off what sells well at your restaurant! They're popular for a reason, so most likely you'll get a few more likes when you share these hit menu items.

Commentary: Maybe you just want to share some thoughts on a topic. That's great! As long as the topic is on-brand go for it. For example, Big Gay Ice Cream is always tweeting about things that aren't necessarily about ice cream but they're funny and it works for their brand.

Ingredient spotlight: If fresh ingredients are critical to your restaurant, show them off. If unique ingredients are in your dishes, teach your audience what they are. If your restaurant is passionate about the health benefits of certain ingredients, talk about them. 

Press hits: So the New York Times wrote about you, huh? Ok, you'll want to share that. But even if a blogger writes a great post about you, you should be sharing these positive reviews about your space.

Cross-promote: Likely your brand is not just on Twitter, so don't be shy about sharing your other platforms on Twitter. Don't just say "Follow us on Pinterest too!", give followers a reason to follow you to a different platform. Say something like "See what designs are inspiring our Fall menu on Pinterest" and then link to your Pinterest profile.

National food days: Ok, so there are way too many food days right? But good news for you, you don't have to work too hard to make one work for your restaurant. Instead of creating dishes for these days, at the beginning of the month check out which ones would work for the menu you already have in place. Then day of, use that hashtag and share a picture of the dish. Easy content!

Are you sharing these type of tweets for your restaurant? If not, it's time to get to work!

How to cook when you don’t have time

how to cook when you don't have the time // a little gathering

This isn't going to be your typical list, nor is this going to be a sponsored post for the latest meal subscription service. Let's chat about how to cook when you don't have time.

Let's keep this real. Sometimes we don't have the time to cook for ourselves. In these moments, when there is no wiggle room, take out or cereal is the reality. But when there is time to cook, even twenty minutes, you can make delicious food happen.

So for you, I put together six tips for cooking when you don't have time.

Create a Pinterest board for ideas

A lot of uncertainty about what to cook comes from not knowing what to cook. That's just silly because there are many platforms dedicated to recipe inspiration. Heck, this blog is dedicated to that very mission! 

Have your ingredients delivered to your doorstep

Grocery shopping takes time. Have your ingredients travel to your doorstep. This is easy.

Doctor up pre-cooked or boxed meals

It's alright to buy pre-cooked or boxed meals. If someone says otherwise, they probably don't understand what it's like to have zero time to eat. At the same time you don't have to serve these meals as the instructions say on the box. Have a few go-to ingredients around for livening up your food, like fresh herbs, green onions, flavored oils + vinegars. Boxed mac & cheese with chiles in adobo is a game changer.

Find weekday staples

Weekday staples are your easy to make + quick to eat meals. We're talking twenty minutes or less, here. Amazing ideas are sandwiches, soups + salads. Anything that's more like prepping versus cooking.

Make weekend meals special

I have a category on my blog called fancy eats. These are eats for the weekend, when you have a bit of time to cook something special for yourself. Here's the thing, make meals special when you have the time. A great idea is to try a recipe you've never tried before when you have the time. Serve these with a glass of wine or break out the fancy plates.

Cook with your loved ones

With work + hobbies, there aren't enough hours in the week to get everything done, let alone spend time with friends + family we love so much. A way around this? Cook a meal with them. We all have to eat, but how fun would it be to have your favorite people join you? I used to cook all of the time with my friends in high school and college. It was fun + always delicious. Bring it back by inviting people over for a pizza night. I mean, you only need pizza dough, sauce + cheese. 

SO, bottom line. Stop making excuses. Try making something fresh + your own at least once a week. Go. Get. It.

Morning Centering Routine

If you live in the North East it's time for a few things, but mainly WINTER. Winter throws a lot of people out of whack: the days are shorter, it is extremely cold + end of the year obligations both social + financial can become extremely stressful.

I wanted to share a few tips on how I remain centered, especially during the morning! I was not always the best at dealing with mornings (sleeping in too late, skipping breakfast, checking emails as soon as I woke up), but I have tried really hard to find that balance between work, sleep + life in general. I go into more detail below, but check out my Animoto video for a quick look!

1. Candles // These are an instant mood shifter. Filling a room with a relaxing scent, or just one that is relaxing for you, is the best way to transform your environment. I may have work splayed around me + emails piling up, but a candle is a must.

2. Cuppa Tea // It is not necessarily about the tea itself, but the habit of preparing tea. There is a ritual involved in crafting a cup of tea. A squirt of lemon, a dash of milk or a swirl of honey, whatever your choice is you can create a warming + soothing drink tailored just for you. It is a nice gesture, one that you get to enjoy.

3. Breakfast // Similarly to tea, breakfast is incredibly important to me. I typically will make the same things for weeks at a time + then switch it up. It has been oatmeal, scrambled eggs, cereal, french toast, but it has to be there. 

4. No work AM // Alarm goes off + you look at your emails, am I right? Nothing kills the morning vibe like a crazy email from your co-worker or a message from your in-laws saying they are staying with you for Thanksgiving weekend. To find your center you need to tune out everything else. The best way to do this is to ignore messages + any work early in the AM. 

5. Stretch/Yoga // 30 minutes of exercise or nothing, right? Nope. 10 minutes of stretching, yoga or meditation is better than nothing. Remember you will never regret doing so.

6. Mother nature // Surround yourself with plants, flowers + other greenery. It is surprising how much it can lift your mood, plus something that grows with you is poetically what we all need.

7. Something cozy // I don't care if I look "fly" because if I am not comfortable it's game over. Finding what looks good on you + is cozy is what it's all about.