Trend Report: Cocktails

Small business owners work hard, really hard. It takes years of work to make even an ounce success look easy. A lucky few might be able to shake the never ending to-do list, but most have to keep at it. Maybe this is why most small business owners (including bloggers!) have a huge thing for cocktails. It's no surprise that I like to mix up a few sometimes and if Instagram is any indication, everyone loves a good cocktail.

A quick search of the hashtag "cocktail" reveals over 3.2 million images tagged for the sippers. They are frothy, dry, sweet, icy and shaken, not stirred. There are million or ways to enjoy cocktails, but there are many effective ways to capture your favorite drinks.

@Brooklynsupper

@Brooklynsupper

@theflairexchange

@theflairexchange

1 With a few related ingredients // @brooklynsupper shows off her pomelo chili paloma with a few ingredients that hint to what the cocktail is all about. The drink is gorgeous, but the simple slices of pomelo and some chili salt really tie the shot together.

2 Snug in hand // If fresh manicures are your thing, then the a handheld cocktail shot might be the best option for you. The Flair Exchange's entire Instagram is a how-to for making this type of shot work, but this classic gin fizz is the perfect example.

@casslavalle

@casslavalle

3 From above + in action // A beet bloody mary is good, but a beet bloody mary in context is even better.

@taraobrady

@taraobrady

@chezleblanc

@chezleblanc

4 On location // A cocktail looks good where it was made, so take the time to take a quality shot while dining out. The best shots I have seen are usually during the day when light is plentiful + you can capture the surrounding details like this shot by Tara Brady of Seven Spoons

5 From above  // A foolproof way to capture a cocktail is from above. You can show off the surface + the great garnishes that are laying on top. I particularly like this shot by Chez Le Blanc of her Saigon Sage cocktail. It lets the garnishes that were carefully chosen stand out!

Whichever way you mix, pour or shake it, a good cocktail is worth a spot on your Instagram feed. Try out each of these ideas next time you are out for drinks or serving up some of your own.